Recently, in the production workshop of Ningbo Taili Electrical Appliance Co., Ltd., workers have been diligently assembling hair dryers on the production line. After customs supervision, this batch of goods will soon be shipped to Europe.
"Our company primarily manufactures hair dryers. In 2024, the export value of hair dryers reached nearly 100 million RMB, with a year-on-year increase of 20%. We have already received a large number of export orders at the beginning of the year, and the export value this year is projected to grow by nearly 20% compared to last year," said Chen Jianfeng, General Manager of Ningbo Taili Electrical Appliance Co., Ltd.
In recent years, foreign trade companies in Yuyao City, Zhejiang Province have concentrated on intelligent transformation, driving traditional industries to rejuvenate with new vitality. Taking the hair dryer industry as an example, relevant companies have navigated the international market through technological innovation. Their products are now "blowing" across the globe, becoming a shining symbol of "Yuyao Made" on the world stage.
Ningbo Taili Electric Appliances Co., Ltd. is pursuing breakthroughs in hair dryer motors by employing brushless motor technology. "The brushless motor offers two significant advantages. The first is that the product's lifespan is extended from 200 hours, typical of standard hair dryers, to 1000 hours. Secondly, it provides greater airflow and pressure, resulting in better drying performance," Chen Jianfeng stated.
Paying attention to details is key to winning market favor. YuyaoDewei Electric Motor Co., Ltd. is also a professional hair dryer manufacturer. To prevent accidental contact and injury during use, the company employs a double-layer insulated nozzle, ensuring a more comfortable and safer user experience. Additionally, the company has developed a stepless variable speed brushless hair dryer, upgrading the traditional 2-speed, 3-heat setting to a "stepless variable" adjustment. The temperature can be freely adjusted between 60°C and 100°C, while the speed can be adjusted from 70,000 to 110,000 RPM, thus meeting the diverse needs of customers with different hair types.
"These minor changes have significantly enhanced user experience, resulting in an increase in overseas orders. In 2024, the export value of the hair dryers produced by us exceeded RMB 80 million, with a year-on-year increase of 11%. Now, our production line is operating at full capacity, and we can produce over 10,000 hair dryers daily," said Li Boheng, Deputy General Manager of YuyaoDewei Electric Motor Co., Ltd.
In response to the rapid increase in hair dryer exports,Yuyao Customs has focused on the needs of enterprises and the characteristics of export products. They closely monitor foreign technical trade measures, international notifications and export return policies, and provide guidance to companies to align with market access requirements in export destinations, further enhancing the international competitiveness of their products.
According to statistics, in 2024, over 30 companies in Yuyao exported hair dryers worth RMB 910 million, marking a 176.9% year-on-year increase.
Disclaimer：The above content is translated from Chinese version of China Inspection and Quarantine Times. The China Inspection and Quarantine Times version shall prevail.