Greece shares flavor of top alcoholic exports at expo

 

 

Greece's Ambassador to China Evgenios Kalpyris (second from left) introduces Greek wine to guests at the China Xinghuacun International Alcoholic Drinks Expo 2025. [Photo provided to chinadaily.com.cn]

 

 

The China Xinghuacun International Alcoholic Drinks Expo 2025 opened on Sept 29 at Xinghuacun's international baijiu trading center in Fenyang city, Shanxi province.

The expo, which runs until to Oct 1, has attracted nearly 500 domestic and foreign producers of alcoholic beverages and companies that make equipment and packaging material, significantly raising its profile on the international stage.

Greece is this year's guest of honor and, in his opening remarks, Evgenios Kalpyris, Greece's ambassador to China, stressed that "the high-quality products, the strength of the Greek brand, and their organized promotion of Greek food and drinks in international markets represent the competitive strengths of the Greek Food and Beverage sector".

"In sophisticated consumer markets around the world, the quality of Greek foods and beverages has become synonymous to high quality," Kalpyris said.

"The exhibition we are inaugurating today will offer an opportunity to exceptional Greek wines and spirits to enhance their visibility and recognition among Chinese consumers."

 

 

Greece's Ambassador to China Evgenios Kalpyris (third from the left) introduces Greek wine to guests at the China Xinghuacun International Alcoholic Drinks Expo 2025. [Photo provided to chinadaily.com.cn]

 

 

The opening ceremony of the Greek Pavilion was attended by Xiong Yizhi, mayor of Luliang city, and other Chinese officials.

Supported by the Economic and Commercial Affairs Office of Greece's embassy, three Greek importers showcased premium Greek wines and spirits and various representative shared details about Greek agricultural products at the Greek Pavilion, highlighting their superior quality, uniqueness, and high nutritional value.

In a special section of the expo, Greece's embassy presented an exhibition on the history of the Olympic Games that featured photographs and a history of the event, from 776 BCE to the present day. The exhibition was displayed at the Beijing Olympic Museum last summer.

Organized by the China Alcoholic Drinks Association, the China Xinghuacun International Alcoholic Drinks Expo is now in its ninth year and has attracted more than 100,000 exhibitors, visitors, investors, and media representatives from both domestic and international arenas and become an important platform for promoting industry development, regional economic growth, and consumption.