According to recent interviews with Xinhua News Agency, executives from several Slovenian companies have voiced strong confidence in the prospects of the Chinese market, pointing to rising consumer demand for high-quality, innovative, and culturally resonant products.
“At the recent China International Import Expo (CIIE), it was evident that premium products are gathering momentum in the Chinese market,” noted Martin Gobec, Sales Director of Clef Brewery, a craft beer maker from Savinja Valley in Slovenia.
Savinja Valley is renowned for its rich brewing heritage. According to Gobec, the brewery’s debut at the CIIE proved highly fruitful, as two of its high-end product lines were warmly received by Chinese consumers, leading to the establishment of long-term cooperative relationships. He emphasized that these premium offerings closely match the evolving preferences of Chinese customers, underscoring vast opportunities in the market.
Amethyste Wine, a Slovenian chocolate and wine company that entered China’s food and beverage market in 2019, has regularly partnered with local distributors to organize wine-tasting events since its market entry.Bojan Obrenovic, CEO of the Company, remarked that Chinese consumers are increasingly seeking a level of quality and adherence to standards that premium products are uniquely positioned to deliver.
“Since entering the Chinese market, we have witnessed a sharp rise in demand for organic and natural health products among customers,” said Liao Shasha, Medex's exclusive agent in Greater China. Medex is a Slovenian producer of food supplements based on bee products. “Consumers are increasingly looking for organic certification and scrutinizing labels to ensure products are free from artificial additives. They even compare organic credentials across different brands.”She added that this trend highlights the growing Chinese appetite for high-quality nutritional goods and has reinforced the company’s confidence in expanding its footprint in the market.
Slovenian technology companies are equally optimistic about the vast potential in the Chinese market. Domel, anelectric motor manufacturer that established operations in China in 2006, has built its strategy around technological innovation and deep collaboration with local Chinese partners. “Our production base in Suzhou is more than a factory, it’s a showcase of our commitment to Industry 4.0,” said Bostjan Demsar, general manager of Domel Electric Motors Suzhou, China.
“Our cooperation with Chinese partners has moved beyond conventional ties to a co-creating partnership,” Demsar explained. To keep pace with the vast and fast-changing Chinese market, the company’s local operations have expanded from a sales office into a fully integrated manufacturing and technology center.
The Slovenian companies interviewed voiced strong commitment to long-term growth in China. Their executives agreed that continuous innovation, compelling brand storytelling, local partnerships, and tailored marketing strategies will be crucial for strengthening their footprint in the Chinese market.
(By Zhou Yue, the reporter of Xinhua News Agency)
Disclaimer：The above content is translated from Chinese version of Xinhua. The Xinhua version shall prevail.
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